Many people are not strangers to riding in the back of a pickup truck at least once in their life. Maybe you have some fond memories of riding in the back of the family pickup during your childhood or loved the feeling of the wind blowing through your hair while enjoying a ride. Although it is not the safest decision, it still happens all the time. But, as free as the ride in the back of a pickup truck may make you feel, it is extremely dangerous.
I am always in awe at the pure ignorance when I see passengers riding in the back of a pickup truck. The beds of trucks were designed to carry cargo, not passengers. If they were, they would be equipped with seats, seatbelts, airbags, and other vehicular safety measures. When you ride in the back of a truck there is nothing to protect you and nothing to grab onto. All you can do is hold on for dear life to avoid being shoved around or possibly ejected from the vehicle.